Spending trends, behavior, and sentiment
U.S. consumer spending growth has been cut in half compared to late 2024, with tariff uncertainty, a cooling labor market, and geopolitical instability weighing heavily on household budgets.
By Elena Rodriguez
U.S. grocery prices have surged more than 25% over five years while food-at-home costs are projected to rise another 2.5% in 2026, leaving consumers on fixed and low incomes facing difficult trade-offs.
By Sarah Chen
New research reveals Gen Z shoppers are the most price-sensitive generation in the store while simultaneously demanding sustainability, design, and social media-driven discovery.
By Sarah Chen
Global luxury sales are expected to grow 5.5% in 2026, but the consumer driving that growth looks very different, favoring resale, personalization, and brands that justify their price tags.
By Priya Sharma
U.S. store brand sales surged to a record $282.8 billion in 2025, with dollar share climbing to 21.3% as consumers continue trading down from national brands.
By Elena Rodriguez
A national survey of more than 35,000 shoppers crowned Walmart the most trusted grocer in America, with the retailer claiming a dozen category wins based on unaided consumer recall.
By David Kim